We help complex sales B2B organizations build marketing functions that directly impact the top and bottom-line revenue, profit, and long-term competitive advantage.
With over a decade of experience working with marketing professionals, combined with our annual research, we’ve specialized in enterprise and corporate industrial, IT and software, and professional services organizations.
We help you with —
Proving the value of marketing
When you want to identify, quantify, and communicate the total value of marketing.
Improving the marketing performance
When you need to increase your marketing performance so that you’ll have the value to demonstrate.
Running a world-class marketing team
When you want to drive your path to Operational Excellence, and build a world-class team.
Upskilling your team
When it's time to upskill your team to become a B2B marketing powerhouse.
Results —
Successful ABM-transition in the Nordic countries
We helped a global industrial company in the Nordic countries to move from tactical ABM experiments to a successful and controlled ABM-program through effective operating models and competence building.
Redefining the lead to revenue -process
We secured more than 5 million euros in annual sales for a Nordic ICT company by redefining the lead process and identifying the causes of wastage.
Significantly reducing ad hoc with marketing processes
We helped a marketing team of 30+ people at an international manufacturing company to reduce ad hoc and significantly streamline planning, operations and reporting by reorganizing their marketing processes.
Improving the communication of the business value of marketing
We helped a global technology and industrial services company to identify and communicate the overall marketing value by 50 % compared to previous. We developed processes for setting marketing objectives and measuring to reduce value wastage.
We know complex sales —
More than a decade of experience working in the complex sales environment.
Yearly proprietary research about the special characteristics of marketing in the complex sales environment.
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More than 130 successful engagements on improving marketing value with an average NPS of 64.
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More than 100 yearly interviews with marketing leaders to understand your needs and fuel our approach.
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12+ proprietary frameworks for the biggest marketing challenges specifically in the complex sales environment.
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Investing an average of 153 hours yearly in research and development to stay on top of the game.
Latest —
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Cracking the code of communicating total marketing value: why indirect value is the key
Read the article —
online event —
Watch the recording: Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
Watch now —
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Marketing Executive, you don’t need to master AI. But you must lead it.
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online event —
Watch the recording: How senior marketing executives can improve value communication – and empower their teams to do the same
Watch now —
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Coming in January 2025: Morning Brew for Marketing Executives – a podcast series
Find out more —
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Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event
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