We help organizations in complex B2B industries build marketing functions that directly impact the top and bottom-line revenue, profit, and long-term competitive advantage.
With over a decade of experience working with marketing professionals, combined with our annual research, we’ve specialized in enterprise and corporate industrial, IT and software, and professional services organizations.
MARKETING MANAGEMENT SYSTEM —
Unlocking the full potential of marketing
When you want to strengthen marketing leadership and management, drive accountability and focus, and ensure alignment with business outcomes and results.
TRANSFORMATION PROJECTS —
Navigating and succeeding through change
When you need to assess the value of change and the requirements for its success, or you are looking for a way to make the change seamlessly.
ACCELERATED SERVICES —
Covering specific challenges and bring focus
When you want to cut through the noise and focus on what matters most.
Results —
Successful ABM-transition in the Nordic countries
We helped a global industrial company in the Nordic countries to move from tactical ABM experiments to a successful and controlled ABM-program through effective operating models and competence building.
Redefining the lead to revenue -process
We secured more than 5 million euros in annual sales for a Nordic ICT company by redefining the lead process and identifying the causes of wastage.
Significantly reducing ad hoc with marketing processes
We helped a marketing team of 30+ people at an international manufacturing company to reduce ad hoc and significantly streamline planning, operations and reporting by reorganizing their marketing processes.
Improving the communication of the business value of marketing
We helped a global technology and industrial services company to identify and communicate the overall marketing value by 50 % compared to previous. We developed processes for setting marketing objectives and measuring to reduce value wastage.
We know complex B2B —
More than a decade of experience working in the complex B2B industries.
Yearly proprietary research about the special characteristics of marketing in the complex B2B industries.
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More than 130 successful engagements on improving marketing value with an average NPS of 64.
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More than 100 yearly interviews with marketing leaders to understand your needs and fuel our approach.
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12+ proprietary frameworks for the biggest marketing challenges specifically in the complex B2B.
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Investing an average of 153 hours yearly in research and development to stay on top of the game.
Latest —
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A new campaign planning process and playbooks driving success across multiregional marketing teams
Read the insight case article —
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How should marketing executives lead AI change? Three key perspectives to note
Read the article —
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Focus on these three key elements to take your marketing strategy to the big league
Read the article —
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Cracking the code of communicating total marketing value: why indirect value is the key
Read the article —
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Watch the recording: Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
Watch now —
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Marketing Executive, you don’t need to master AI. But you must lead it.
Read the article —
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Watch the recording: How senior marketing executives can improve value communication – and empower their teams to do the same
Watch now —
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Coming in January 2025: Morning Brew for Marketing Executives – a podcast series
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