BUSINESS PLAN
The business plan for the marketing function serves as the foundation for creating a world-class marketing department. It provides clear direction, not only to you as an executive but also to your entire team, guiding them towards the shared vision.
A business plan helps to take a longer-term view of marketing and clarify the vision of how marketing now and in the future will support business goals and objectives. It paves the way for a clear vision, outlining what needs to be accomplished and setting achievable priorities for the future. It gives you a shift leading your team from based on actions or outputs to clear accountabilities, expectations, and clarity.
It is also the first step in communicating business value and how tactical actions tie into big business numbers such as pricing power, competitiveness, and brand equity.
We already have an excellent marketing strategy in place, do I need the business plan?
Probably yes – we believe a marketing strategy consists of three key elements: the strategic role of marketing in the business, the target audience we want to influence, and the message we need to communicate to that audience.
The business plan is more about leading and running the entire marketing department with a clear vision, outcomes, and priorities. It serves as a tool for you as a leader to define a clear 5-year vision and a 3-year picture of your marketing function. This includes understanding the role of marketing within your business, identifying the capabilities, resources, and budget needed, and determining the priorities required to achieve this vision.
What can you expect?
Creating a business plan typically takes around four to eight weeks, depending on your situation. It consists of 5–8 working sessions and some homework to do between the sessions.
Our approach is to work with you on a week-to-week basis and proceed step-by-step. We will help you create the marketing vision and business plan, and you will receive guidance and support during the process.
Because you’re not purchasing a pre-made vision from us but creating it with our help, it's essential that you set aside enough time to invest in the process, usually around two to four hours per week. By committing this time, you are not just committing to us but to your marketing function and its success. We understand that your time is valuable, and we will work with you to ensure that the process is as efficient as possible.
OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
