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VALUE COMMUNICATION —

Get your stakeholders’ attention by proving and communicating marketing’s total impact to business.

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VALUE COMMUNICATION

Based on our experience and research, we see that only about 25-50% of marketing's total value is communicated in complex B2B industries. You’re frustrated with not being able to prove the total value. You want to strengthen marketing's role in your organization, get the stakeholders' attention, and improve performance. That’s why we created the Value Communication module.

Value Communication —

With this module, you'll receive a comprehensive roadmap consisting of four elements specially designed for marketing teams operating in the complex B2B industries. Each element is tailored to your industry, the size of your marketing organization and teams, and your specific goals. This ensures that you get the most out of our services and can implement recommendations effectively.

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It’s a customized, comprehensive advisory service that will help you showcase the performance impact of your marketing efforts. The module is based on the Four Dimensions of Marketing Value Communication framework.

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Leave behind the uncertainty and step into clarity with a clear path forward toward demonstrating your marketing value and achieving the attention you deserve.

pattern-circle pattern-dot Mavenfirst's Senior Marketing Consultant Niko Hiljanen

What can you expect?

 

This module typically takes around two months, with an additional one to three months for implementation, depending on your specific needs. Our approach is hands-on and collaborative, progressing week by week to ensure desired results.

We begin by exploring the four key dimensions and prioritize where you should focus on first:

  • The role of marketing

  • Goal-setting and goal-setting process

  • Metrics to measure marketing

  • Storytelling and reporting.

After a deep dive into each dimension, we’ll create a detailed roadmap, complete with a timetable, to deliver measurable results and improved performance. From there, we’ll work closely with you to bring the roadmap to life, advising you every step of the way.

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS

Deliverables

A tool to benchmark your situation

Dive into analysis that brings you a tool to see where your marketing function sits in relation to other players in the industry in terms of the role of marketing, goal-setting, metrics and storytelling and reporting.

Plan of action and recommendations

You’ll gain a clear overview of how stakeholders perceive the marketing function and their expectations for it. We’ll provide actionable recommendations to evolve your marketing function into its desired role. If you’re interested in a deeper dive, explore our accelerated services and Internal Brand Study to uncover insights through stakeholder interviews.

You’ll receive tailored recommendations and proprietary frameworks to define meaningful goals and leverage metrics to your advantage. Ensure your marketing efforts are fully aligned with business objectives, setting a strong foundation for measurable success.

Access customizable reporting frameworks designed for various scenarios—whether presenting to the management team, aligning within the marketing team, or sharing insights with sales and account teams. With the customized templates, transform data-heavy reports into compelling stories that drive impact.

Personalized consultation

In addition to the templates and tools, you will get a clear action plan on how to move to telling the story of total marketing value.

We will walk you through the evaluation, findings and recommendations and help you and your team navigate through the change with advice and consulting. 

Don’t worry – we won’t leave you alone – we help you prioritize where to start so that you take the next step to the right direction.

We will cover all four dimensions of marketing value and help you prioritize and implement the change


We will have about five to seven working sessions with you and, depending on your marketing structure, with key team members. Based on the findings from the materials and kick-off meeting, we tailor agendas and themes together.

Between sessions, you and your key team members will have some homework to complete. Be ready to tackle also challenging questions—ones you might only occasionally consider.

In these sessions we cover topics as:

1 Role of marketing in the organization

  • Current role within the organization

  • Desired role among the stakeholders and non-marketing professionals

  • Optional: Internal Brand Study for a comprehensive view – see our accelerated services

2 Goal-setting process

  • What makes a good goal? 

  • Roles and responsibilities in goal-setting

    • Who can decide and change the goals?

  • SMART way to set goals

3 Metrics to measure success

  • OOR™ model for marketing metrics

  • Aligning metrics with goals

4 Communicating value – from reporting to storytelling

  • Communicating value through reporting

  • Know your audience – building blocks for effective stakeholder communication

  • Reporting structure for different types of meetings and stakeholders

5 Successful implementation

  • Metrics to measure

  • Dependencies & Risks

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Let’s make your total marketing value visible

Do you want to hear more? Or are you ready to get started? Contact us, and let’s have a call.