OPAS
OPAS
Account based -markkinoinnin aloittaminen
Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!
Marketing Operational Excellence Benchmarking & Diagnostic
Every marketing team needs to plan, set goals, budget, and allocate resources. It doesn’t matter what kind of marketing you do. But what differentiates a top team and takes your marketing to the next level is the way you run your marketing team.
Do you know what your marketing team is spending its time on? Do their activities align with marketing goals and strategies? Are all your plans at the same level, or do you feel like something is missing or strange in your campaign plans? Is there a unified way to operate?
We know that nobody outside the marketing organization really knows what it is to run the marketing team or what processes would best support the work you and your team do. That’s where we come in.
With our Benchmarking and Diagnostics service, you will recognize the primary processes you should focus on, which will support you and your team in achieving your ambitious goals. You will also get prioritized recommendations and an action plan that will provide you with a direction to take your team’s performance to the next level.
Why do the Benchmark?
Find out where to focus.
Focus on what really delivers results. We help you recognize the key processes so you and your team can focus on what matters – and get more done.
Get an outside perspective.
We know that running the top marketing team can sometimes be lonely. External eyes help you see processes with new eyes and pinpoint what is genuinely relevant to achieving objectives.
Improve results.
You’ll get a benchmark tool to improve your results against your own metrics and competitors. Additionally, we’ll provide you with a plan of what actions to implement and when.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Elements of Benchmarking
We start by identifying your core processes – typically, there are three of them. Then, we will benchmark your situation through these five critical processes and recommend how to develop them.
Planning Process
Resource Allocation and Budgeting
Operating
- Workload management
- Cooperation and collaboration models with business and sales
Goal setting
Reporting & Story of Value