Marketing Value Benchmarking Diagnostic —
Start your journey of proving marketing value
OPAS
Marketing Value Benchmarking Diagnostic
Our Marketing Value Benchmarking Diagnostic is not just a tool, it's a game-changer. It's the first step in turning your marketing into a strategic investment. This service is our cornerstone, designed specifically for marketing executives like you who are eager to unlock the true impact and value of their marketing efforts.
The diagnostic involves a comprehensive analysis of your current stage, a comparison with industry benchmarks, and a detailed report outlining areas for improvement and recommendations for enhancing your marketing value.
Our findings and recommendations will help you understand where your marketing is now and what you should focus on to demonstrate its real value.
Why should you benchmark your marketing value?
With over a decade of experience working with B2B marketing teams operating in complex sales environments, added to annual research, we’ve gathered unique insights into what proving marketing value requires and how to do it. This is the knowledge we bring to the table when you engage in our services.
You’ll get the tools you need to:
- Recognize the gaps and areas of improvement in proving marketing value
- Find the strategy to move forward toward proving the value of marketing
Elements of benchmarking
The benchmarking is based on the Four Dimensions of Marketing Value Communication framework.
At Mavenfirst, we understand that each marketing organization is unique. That's why our recommendations are not one-size-fits-all. They are tailored to your industry, the size of your marketing organization and teams, and your specific goals. This personalized approach ensures that you get the most out of our services and can implement our recommendations effectively.
01. The role of marketing
Archetype
Stakeholders interviews
02. The goal-setting
Goal-setting process
Goals and objectives
03. The metrics to measure marketing success
Key metrics
Tracking methods
04. The storytelling & reporting
Reporting structures
Reports, data, and presentations
Deliverables
A tool to benchmark your situation
Dive into analysis that brings you a tool to see where your marketing sits in relation to other players in the industry.
Plan of action and recommendations
You’ll get concrete actions and recommendations on how to proceed on your way to prove the value of your marketing. The PDF documentation helps you smoothly prioritize the actions.
Personalized consultation
We will walk you through the benchmark diagnostic, recommendations, and findings. And don’t worry – we won’t leave you alone – we promise to bring you value and help you find the right next step.
The typical process and timeline —
Week 1 —
Material Requests & Review.
Week 2 —
Interviews with your selected team members and stakeholders.
Week 3 —
Creation of plan of action and personalized recommendations.
Week 4 —
Delivery.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Kumppaninne markkinoinnin kehitysprojekteissa
Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit.
Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.
Let's get started
Are you ready to benchmark your current state of proving marketing value? Let’s talk.