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Read our top tips for marketing when sales processes are long, and there are multiple decision-makers

Why is communicating the total marketing value of marketing so difficult?

In our first Executive Roundtable of 2024, senior marketing executives from complex B2B organizations got together to discuss how to communicate the value of marketing. The main perspectives in the discussions were what is the typical role of marketing and how to enhance the recognition and perceived value of marketing in the organization.

In this blog I’ll share the main insights from the once again inspiring discussions.