Strengthening your role as a marketing director in the management team
In many B2B companies, particularly in IT, professional services, and industrial sectors, marketing is still too often seen as “just” a support function. It may be isolated from other business functions, with its role as a strategic partner to the organization remaining unclear. When it’s time for marketing to present in management meetings, discussions often dive straight into tactical details. This places marketing directors in a challenging position: they need to reshape perceptions and demonstrate marketing’s significance in achieving business objectives.
This article explores how you, as a marketing director, can take your position within the management team and establish marketing as a strategic and credible business partner. Whether you’re new to the management team or a seasoned member looking to elevate your role, these insights will help.
