How should marketing executives lead AI change? Three key perspectives to note
The rapid development of AI is reshaping the landscape of B2B marketing. At Mavenfirst’s recent Executive Roundtable, we delved into AI's impact and how it will manifest in the daily lives of B2B marketing leaders. What should leaders be prepared for? The discussion highlighted three key dimensions: changes in buying behavior, tactical and operational marketing execution, and the evolving demands of leadership. Here are the three key perspectives that emerged.
