OPAS

OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

Meet our customers

Our typical client is a corporate or enterprise B2B organization operating in industry, IT, software, or professional services. They are industry leaders in their fields.

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You’re in good company

Here are some of our selected customers. We are happy to tell you more about the projects we have been involved in.

Do you want to join?

You’re in good company

Here are some of our selected customers. We are happy to tell you more about the projects we have been involved in.

Do you want to join?"

Results —

01 Closer to full potential by 2 new value streams — increase in added value and marketing budget by x %

With a new vision and a redefined role for marketing, we helped a large multinational team move beyond sales support and sales-related activities. By identifying and introducing Pricing Power and Competitive Advantage as new value streams, the team was able to unlock its full potential.

02 38% increase in win rate for large strategic accounts and new role for marketing in big deals

We helped our global client to elevate marketing’s role in large strategic RFPs, developing a playbook and building the necessary capabilities to maximize impact in process. This led to over 15 million euros in added revenue within the first 12 months of the program, with attribution to marketing initiatives.

03 From 50% to 10% reducing ad hoc firefighting and leading with performance, not activities

We helped a 35+ member marketing team shift from activity-based leadership to leading with accountability and performance. Using our Management System, we worked with the Marketing Executive to develop a business plan and management process that clarified marketing’s role and established clear performance indicators for teams and individuals. As a result, ad hoc work was reduced to less than 10% of total resources.

04 50% improvement in marketing’s delivered & communicated value to the business

We helped a global technology and industrial services company better identify and communicate marketing’s overall value—improving it by 50% compared to previous levels. By establishing programs for competitive advantage and building team-wide capabilities, we enabled value-driven goal-setting and systematic value communication processes at every level.

05 Successful Nordic-wide ABM-transition with ABM strategy, playbooks and operating models: 4 million pipeline increase after the first 6 months

We helped a global industrial company transition from tactical ABM experiments to a controlled, successful ABM program. By transforming their ABM strategy, we redefined account selection to focus on the largest potential accounts, and helped them develop impactful playbooks and a Center of Excellence to deliver value. This systematic approach resulted in a €4M pipeline from the first 6-month pilot.

How customers describe our cooperation —

"We were looking for a partner to help us get the basics of ABM right: from the use of marketing automation to internal operating models. Mavenfirst's holistic focus on the client's business and sparring, yet direct, attitude has helped us to create a good foundation for strategic marketing development. The strong teamwork has also allowed us to continuously build our own expertise, and our collaboration is characterized by an inspiring spirit of joint development and improvement."

Ilona Suominen, Customer Journey Lead, Gofore Oyj

"I appreciate the professional and systematic skills in managing such a project and the content expertise. The people were competent and had an excellent command of their area of responsibility."

Petri Ylenius, Director - Sales & Account Management, Partner, Mercuri International Oy

"During the project, we got the impression that Mavenfirst genuinely wants to help us, to find the right approach for us and to make sure that the project plan works in practice. We were suitably challenged from the start to think about answers to difficult questions. At no stage was the client left on his own, but the aim was to ensure that the project would work in practice and that it would benefit our business."

Mari Rihti, Marketing Manager, Enfo

OPAS

OPAS

Account based -markkinoinnin aloittaminen

Meet our customers

You’re in good company

Do you want to join?

You’re in good company

Do you want to join?"

Results —

01 Closer to full potential by 2 new value streams — increase in added value and marketing budget by x %

02 38% increase in win rate for large strategic accounts and new role for marketing in big deals

03 From 50% to 10% reducing ad hoc firefighting and leading with performance, not activities

04 50% improvement in marketing’s delivered & communicated value to the business

05 Successful Nordic-wide ABM-transition with ABM strategy, playbooks and operating models: 4 million pipeline increase after the first 6 months

How customers describe our cooperation —

"I appreciate the professional and systematic skills in managing such a project and the content expertise. The people were competent and had an excellent command of their area of responsibility."

Get in touch with us