Welcome to Executive Roundtable for senior marketing executives in Stockholm on May 8th 2025!

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to get together around the same table to enjoy breakfast, share experiences and lessons from marketing leadership and strengthening marketing business impact in complex B2B industries.

The events are mostly invitation-only and tailored exclusively for senior marketing executives in complex B2B industries. Participation is free of charge and comes with no commitment.

The concept has generated a lot of praise from B2B marketing leaders and we're excited to bring it to Stockholm!

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Join us for the first Executive Roundtable in Stockholm!

The event will take place on Thursday May 8th at 8:30-11:00 at the Grand Hotel Stockholm.

Program

8:30-9:00: Arrival and Breakfast (An assortment of mini sandwich rolls, mini croissants, smoothies in different flavors, ice water, coffee and tea.)

9:00-9:30: Introduction: Proving and communicating total marketing value in complex B2B industries

9:30-11:00: Facilitated discussion, sharing experiences and key learnings

11:00-11:30: Optional: lunch together for those whose schedule allows

An event theme

Theme for the first roundtable is "Proving and communicating the total value of marketing in complex B2B industries". Based on our experience and research, we've found that only about 25-50% of marketing's total value is effectively communicated in complex B2B industries. By better proving and communicating this value, both as a leader and by empowering your team, marketing functions can strengthen their role, capture stakeholders' attention, and drive improved performance.

The point-of-views we will discuss together include:

What can I do as a leader to enable better value communication?
What tools do I have to support my team to prove and communicate the value and impact?
Where should I and my function focus on to make a bigger impact?

The sessions are conducted under the Chatham House Rule to encourage open and productive discussions. This means participants are free to use the information received, but the identity and the affiliation of the participants must remain confidential. The event will be held in English.

How to register?

You can register to the event by filling up the form below or by an email to joonas.hakkarainen@mavenfirst.com.

We will ask for your special dietary requirements once you've confirmed your participation and share them with the hotel.

Welcome!

Why to join?

Gain fresh insights, engage in inspiring discussions, and connect with top B2B marketing leaders — for free.

Connect with top B2B marketing leaders, share experiences and key learnings, gain fresh ideas and perspectives, and enjoy a delicious breakfast.

Participants have praised the warm, open atmosphere, inspiring discussions, and the opportunity to learn from other B2B marketing leaders

Participation is free and has no commitments.

Exclusively designed for senior marketing executives in complex B2B industries.

The concept and themes are designed exclusively for senior marketing executives in complex B2B industries to ensure relevance and valuable discussions.

Our participants are senior marketing leaders from leading B2B companies in complex industries. Typically, these include professionals from industrial, IT, software, and professional services sectors, with a turnover exceeding €50 million. The participants hold titles such as Marketing Director, CMO, Global Marketing Director, or Vice President of Marketing.

Frequently asked questions —

01 How can I join?

Please fill in the form above or email joonas.hakkarainen@mavenfirst.com to let us know if you are interested in participating.

02 How are participants selected?

This is a closed event, and we will select the participants. We want to ensure that participants have a leadership background in complex industries and working with their own team. That way we can ensure we're on the same level in the discussions and have a free atmosphere for the exchange of ideas and discussion.

03 How much does the Executive Roundtable cost and do I commit to something else?

Participation in the roundtables is free of charge and comes with no commitment.

04 When and where will the roundtable take place?

These events are held regularly once a quarter and are primarily invitation-only. Roundtable events are held on-site in varying locations. This year's events will be in Helsinki, Stockholm and London.

05 What are the topics of discussion in the roundtable?

Themes change for each event.
The sessions have covered topics such as the role of marketing in a complex B2B industries, how to align with the leadership stakeholders and thrive in a management team, how to lead the AI change, how to succeed as a marketing executive in budgeting and annual planning as well as recent research and its implications for marketing.

Mavenfirst

Mavenfirst is a highly-specialized advisory firm focusing exclusively on helping senior marketing executives operating in B2B complex industries.

We help our clients design world-class marketing functions that unlock the hidden potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.

Our typical client is a multinational corporate or enterprise B2B organization operating in the industrial, IT, software, or professional services field.

Welcome to Executive Roundtable for senior marketing executives in Stockholm on May 8th 2025!

What marketing leaders say about the Executive Roundtable —

APPLY TO JOIN —

Join the Executive Roundtable

Read more —

Read more about the concept

FAQ —

Frequently asked questions