Watch the session: Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
In 2023, budget constraints and adjustments were a central focus of our conversations with marketing leaders. This year was defined by a stronger emphasis on proving marketing's impact on commercial success, a strong focus on marketing leadership and the role of marketing as well as harnessing the potential of AI.
What else shaped this year, and how can you, as a marketing leader in complex B2B industries, prepare for success in 2025?
Watch the session where Jani Hovila and Joonas Hakkarainen share key takeaways from this year's 100+ discussions, executive roundtables, and engagements. Gain the insights to drive success and seize opportunities in 2025.
Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in a complex sales environment.
Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing.
Mavenfirst – Who are we
Mavenfirst is an advisory firm for senior marketing executives in complex B2B industries.
We help design marketing functions that unlock the full potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.
Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.
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Cracking the code of communicating total marketing value: why indirect value is the key
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