Insights – Explore our thoughts
Get to know our thoughts and dive into materials created for marketing leaders operating in complex sales environments.
ON-DEMAND
ON-DEMAND
Watch now: Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
What shaped the marketing landscape this year, and how can you, as a marketing leader, prepare for success in 2025?
Watch the session and hear key takeaways from our 100+ discussions, executive roundtables, and engagements in 2024 to seize the opportunities in 2025.
ON-DEMAND
ON-DEMAND
Watch now: How senior marketing executives can improve value communication and empower their teams to do the same
As a senior marketing leader, effectively communicating marketing's total value to stakeholders can be a challenge. Only 30% of this value is typically communicated, leaving 70% hidden.
Listen to the session and learn how you can communicate the hidden 70% of marketing's value and lead your team to do the same.
Articles and Our Thoughts —
—
Cracking the code of communicating total marketing value: why indirect value is the key
Read the article —
—
Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event
Read the article —
—
How to make sure your marketing organization is on the journey towards profit center?
Read the article —
COMING SOON
.png)
COMING SOON
Podcast: Morning Brew for Marketing Executives
Get ready for our upcoming podcast, Morning Brew for Marketing Executives! It will feature senior B2B marketing leaders from globally recognized brands, and you'll get to dive into the world of marketing executives.
Stay tuned to hear inspiring stories on what it is like to be a marketing leader!
STUDY
STUDY
B2B Buying Study 2023 (FIN)
Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.
STUDY
STUDY
Study on marketing in the complex sales environment (FIN)
This report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.
WHITEPAPER
WHITEPAPER
How Does Marketing Impact the Lead-to-Revenue Process?
The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks.
In addition to providing theoretical knowledge, the chapters are filled with practical advice and examples to help you apply the concepts in your organization.
