Insights – Explore our thoughts
Get to know our thoughts and dive into materials created for marketing leaders operating in complex sales environments.
Articles and Our Thoughts —
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Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event
Read the blog —
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How to make sure your marketing organization is on the journey towards profit center?
Read the blog —
COMING SOON
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COMING SOON
Podcast: Morning Brew for Marketing Executives
Get ready for our upcoming podcast, Morning Brew for Marketing Executives! It will feature senior B2B marketing leaders from globally recognized brands, and you'll get to dive into the world of marketing executives.
Stay tuned to hear inspiring stories on what it is like to be a marketing leader!
STUDY
STUDY
B2B Buying Study 2023 (FIN)
Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.
STUDY
STUDY
Study on marketing in the complex sales environment (FIN)
This report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.
WHITEPAPER
WHITEPAPER
How Does Marketing Impact the Lead-to-Revenue Process?
The eight chapters of this whitepaper cover a wide range of topics, from identifying and defining the lead-to-revenue process to lead quality and practical playbooks.
In addition to providing theoretical knowledge, the chapters are filled with practical advice and examples to help you apply the concepts in your organization.
