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Morning Brew for Marketing Executives

Welcome to Morning Brew for Marketing Executives, the podcast where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences.

In each episode, we dive deep into the challenges, strategies, and leadership insights that drive successful marketing organizations.

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50% entertainment, 50% facts

Insights with a casual vibe

We want to create a format that balances insightful discussions with a relaxed, conversational atmosphere, and the episodes are designed to be informative and enjoyable.

Episodes are hosted by Jani Hovila, the Managing Director of Mavenfirst, who has over a decade of experience working with marketing professionals in complex B2B industries.

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Topics and themes

Each episode focuses on real-world challenges and best practices that resonate with senior marketing leaders. Here are some themes you can expect:

• Inspiring career stories
• Building global brands: challenges and strategies
• What is it like to lead marketing in a company that every executive knows
• Engaging stakeholders and exceeding their expectations
• AI – Impacting the B2B buying and CMO’s work
• How to prove the value of marketing in complex sales environment?
• Talent development in a world-class marketing team

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Join the conversation and share your expertise with fellow marketing leaders. As a guest on Morning Brew for Marketing Executives, you’ll have the opportunity to:

  • Offer your insights on the biggest challenges and opportunities in B2B marketing.

  • Contribute to conversations on how top companies address marketing challenges in a rapidly changing environment.

  • Connect with a network of senior marketing professionals navigating similar challenges.

How it works

Preparation Call – A brief 30-60 minute discussion to align on key themes and tailor interview questions to your expertise.

Podcast Recording – A remote interview & discussion session, typically 60–90 minutes, hosted by our Managing Director.

Review & Publish – You’ll have the chance to review the final recording before it goes live.

Interested in joining us, or know someone who would be a great guest? Get in touch with us –