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When you want to succeed in change, we're here to help you

Do you want to assess the value of change and the requirements for its success, or have you already made the decision to implement change and are looking for a way to make a seamless transition? You’re in the right place.

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Transformation projects —

“Transformation programs are typically established to produce a step function increase in organizational performance and to develop new capabilities that previously did not exist in the organization. Transformation programs are usually driven by a sense of urgency and have a compelling case for action” - Project Management Institute

Since starting in 2011, we have experienced significant change multiple times in how marketing can provide business value. We’ve seen the changes from traditional marketing to inbound marketing, shifts in marketing automation and technology. Evolving segment level targeting capabilities into Account-Based Marketing (ABM) and now the opportunities in the world of AI.

pattern-circle pattern-dot Mavenfirst's team helping client to take marketing leadership to the next level

From a leadership perspective, there has also been a shift from a production-line approach to a more professional and integrated management of the marketing function. Need for change in how we organize marketing - example from decentralized to centralized way of working.

To address these changes, we have developed a proven, systematic model specifically designed for the complex B2B marketing industries that ensures the success of change initiatives. It doesn’t matter if you’re, for example, implementing a new lead-to-revenue model, transitioning to account-based marketing (ABM), implementing AI, or shifting from decentralized to centralized marketing, we’re here to support you every step of the way.

pattern-circle pattern-dot Mavenfirst's Senior Marketing Consultant

With over ten years of experience in various marketing change projects, we understand the demands and challenges of navigating change in complex B2B industries. Our service helps you evaluate, plan, and successfully execute change.

pattern-circle pattern-dot Mavenfirst's Senior Marketing Consultant Joonas Hakkarainen

What is it about

 

We begin working with you to uncover the reason for change. What is the business benefit or need for change. We also help you build stakeholder mapping to discover how many instances this change is gonna affect and to find the key stakeholders needed to succeed with change. From there we continue with an estimate of costs and impacts, making it easier for you to decide whether to begin the change program.

Next, we will develop a detailed plan and roadmap, outlining what the change will entail and the resources required. Finally, we will support you and your team in the implementation phase, ensuring you successfully lead and execute the change.

Our service and process is designed to tackle the typical challenges and risks why changes fail in marketing department:

  • Lack of clarity - What is the expected outcome

  • Lack of business case and Executive level support - resulting too small initiatives comparing to the opportunity

  • Lack of accountability - roles and responsibilities for the change team

  • Capacity and skills needed  - capacity and capability to succeed in terms of time investment and skills needed

If we lack specific experience, we will collaborate with domain-specific experts to support your success throughout your transition.


Why work with Mavenfirst? 

 

Been there, done that – we have done it before.

We have delivered over 130 successful engagements since 2011, with an average NPS of 64 with marketing teams from over 20 countries. 

 

We know what it takes to succeed in change in complex B2B industries.

Based on our experience, we understand you and your situation. We’ve created a process that truly helps you succeed in the change and covers the complexities in B2B industries. We also know the differences succeeding with change with local teams compared to larger change involving teams outside marketing and in multiple locations. 

 

We harness our know-how to your advantage.

We will give you the proven process, and tools designed for complex industries. We guide you every step of the way to make sure your change program has the best overall possibility for success.

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IT'S FOR SENIOR MARKETING EXECUTIVES

You are a marketing leader operating in a complex B2B industry. You might be in charge of your direct marketing team and have full autonomy of that, or you might have team leaders such as line managers, or competence area managers to lead.

What to expect

Our approach consists of a three-step process that typically takes around four to six weeks to complete before jumping into implementation. This process is designed to provide you with a clear understanding of the change, its potential impact, and a roadmap for successful implementation. 

You always commit to one step at a time.

1. Evaluation & Business Case

In the start we have 2 options - depending if you have already decided the change and need help to succeed with that and get the ball moving - or if you have identified some opportunity or challenge and are still thinking if the drivers for change are big enough to actually commit to change and wondering how big the change actually is.

In both cases the end-result is stakeholder proven business case for the change.

 

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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS
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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

OPTION A —

You have already committed to change

When you've already decided on a change and need someone to help you get to the finish line, let’s jump into the fast track of the business case. We’ll take into account the objectives and key metrics to measure the success.

If the change is not worthwhile after this stage, we will not proceed to create a roadmap.

OPTION B —

You have identified change need as an opportunity or challenge

When you're considering whether to make a change or not, and want to be sure of the costs, budget, and overall impact of this change, let’s begin by developing a business case.

2. Plan and roadmap for the change 

Every situation is unique, which is why we customize our recommendations and roadmap to ensure that the plan meets the set requirements and business case.

This plan will provide you with comprehensive answers for a successful implementation, including the necessary resources – budget, time, and personnel – along with concrete actions and a realistic timetable. Additionally, it will identify who will be affected and outline the steps needed to change mindsets and effectively manage the transition.

We formulate the plan with you and your team, ensuring that your unique needs and perspectives are considered. We also bring in third-party experts if necessary. They are typically domain experts with deep industry knowledge or marketing executives from our network who have worked with the change you are starting.


3. Implementation

You begin your change journey with clarity and clear milestones and progress metrics. and we support you in managing the change for three to six months with advisory level support.

We typically work with the one in charge of the change in your team, and keep you as an executive informed of progress. Making sure you get a mission critical progress report as we go.

 

"During the project, we got the impression that Mavenfirst genuinely wants to help us, to find the right approach for us and to make sure that the project plan works in practice. We were suitably challenged from the start to think about answers to difficult questions. At no stage was the client left on his own, but the aim was to ensure that the project would work in practice and that it would benefit our business."

Mari Rihti, Marketing Manager, Enfo

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"We were looking for a partner to help us get the basics of ABM right: from the use of marketing automation to internal operating models. Mavenfirst's holistic focus on the client's business and sparring, yet direct, attitude has helped us to create a good foundation for strategic marketing development. The strong teamwork has also allowed us to continuously build our own expertise, and our collaboration is characterized by an inspiring spirit of joint development and improvement."

Ilona Suominen, Customer Journey Lead, Gofore Oyj

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"I appreciate the professional and systematic skills in managing such a project and the content expertise. The people were competent and had an excellent command of their area of responsibility."

Petri Ylenius, Sales & Account Management, Partner, Mercuri International Oy

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Let's start the change together. Contact us.

The first 60 minute session is complimentary. In the first meeting we will cover together:
- What is the change really about?
- Drivers for change
- We provide you 3-6 key success factors from similar change programs

In the end you get to experience and evaluate our value to help you navigate the change and if everything looks great we can continue to the first step - Evaluation and Business Case.

Contact us, and let’s have a call together. That is risk free and we have over 97% recommendations rate for these sessions.

Examples of transformation programs:

  • ABM Transformation / Capabilities

  • Sales & Marketing alignment for Complex Industries (lead-to-revenue process)

  • From decentralized to centralized marketing organizations

  • Digital Marketing Capabilities (Lead generation in Complex Industries)

  • Technology implementation

  • AI implementation for marketing department

  • Customer Insight capability lead by marketing (buyer journey forecasting)

  • Process implementation

  • Marketing Management system (Our flagship service - read more here)