Watch the session – Why every marketing function needs a vision for the future?
Without a clear vision for the future, marketing's impact on business and overall strategy remains vague, leaving teams without a defined direction and making marketing leadership increasingly challenging. At Mavenfirst, we’ve spent years refining our Marketing Management System to tackle these exact challenges. The cornerstone of this system is a 5-year vision and business plan for marketing.
Watch our webinar to hear the key insights from guiding senior marketing leaders in building a vision for success.
Jani is a pioneer in unlocking the full potential of marketing functions, and helping senior marketing executives with their challenges and ambitious goals. He has over a decade of experience working with marketing professionals in a complex sales environment.
Joonas runs client engagements related to CMOs' most important priorities, such as proving and communicating marketing value and building a clear vision and business case for marketing.
Mavenfirst – Who are we
Mavenfirst is an advisory firm for senior marketing executives in complex B2B industries.
We help design marketing functions that unlock the full potential of marketing and align completely with business priorities—such as competitive advantage, improved market share, and better positioning.
Our typical client is a multinational corporate or enterprise B2B organization operating in industry, IT, software, or professional services.
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